The TokCount Journal
Stories, analysis, and field notes on TikTok
This is where I write down what I notice while managing TikTok accounts for a living. Posts come straight out of problems one of my creators ran into that week: a flopped live, a hook that suddenly stopped working, a lighting setup that fixed someone's retention. If a trick survives across three or four different accounts, it ends up here.
No theory, no hot takes about the algorithm. Just what is actually working on real accounts right now.
5 Specific Lighting Setups to Mimic Natural Sunlight in a Basement Office
Learn how to transform a dark, windowless workspace using these five practical lighting setups to mimic natural sunlight in a basement office.
May 14, 2026Olivia Miller
10 TikTok Live Strategies to Turn Viewers Into Loyal Followers
Master the art of live broadcasting on TikTok with practical techniques that convert casual viewers into a dedicated, long-term audience.
May 12, 2026Olivia Miller
Why Low-Fi Production Outperforms Your Multi-Million Dollar Studio
Discover why low-fi production consistently beats expensive studio setups on social media and how raw content drives better engagement.
About the writer
Olivia Miller
Olivia has spent four years managing TikTok accounts for small and mid-sized creators. She has taken five of them past a million followers, and a couple past five million. Everything here comes out of that day job.
Read her full bio