Curious what your favorite TikToker actually makes per post? Type a username and we'll pull the numbers right from their recent videos.
It depends, and the numbers people throw around online are usually wrong. The $1,000-per-million-views rule of thumb stopped being accurate years ago, and a lot of the screenshots that get passed around were one-off payouts from creators who happened to have a brand deal stacked on top of Creator Rewards. We built this tool to give you a straight answer for any creator you're curious about. Type a username, and we'll look at their recent posts, see how those videos are performing, and work out what a single post is worth to them.
Most TikTok income falls into two buckets we can measure from public data. The first is brand deals, where a company pays the creator a flat fee to feature a product in a sponsored post. Those rates aren't pulled from a rate card. They're a function of how big the audience is, how engaged that audience is, and how aligned the creator's niche is with the brand's customer. A skincare brand will pay more for a beauty creator with 300k engaged followers than a generic lifestyle account with twice the size. The second bucket is Creator Rewards, what TikTok used to call the Creator Fund. It pays based on views, watch time, and a few signals TikTok keeps quiet about. The dollar amount per thousand views is small, but it adds up if the creator posts often and pulls big numbers.
There's a third bucket we can't see at all, and it's worth being honest about. Live gifts, merch, affiliate links, paid newsletters, courses, and digital products are often the biggest income line for established creators. None of that shows up in public TikTok data, so we don't estimate it here. The number you're looking at is the on-platform piece, which is a real piece, just not the whole picture for a creator with a real business behind them.
Geography and category move the numbers around more than people expect. A US creator gets paid roughly four to five times what a creator in Brazil or India gets paid for the same view count, because brand budgets are written against the US market. Finance, tech, and B2B niches pay the highest CPMs because the customer is worth more. Comedy and dance pay less per view but tend to land brand deals with bigger consumer companies that have larger marketing budgets to spread around. Posting frequency matters too. A creator who posts once a week with strong engagement often out-earns one who posts daily with the same follower count, because the per-post sponsor value is higher when each post gets more attention.
People use this for a lot of reasons. Brands want to know if a creator is in budget before reaching out, and the number here gives them a sane opening offer. Aspiring TikTokers want to see what they could earn if they hit certain follower numbers, so they can decide if it's worth investing in better equipment or a content coach. Agents and managers run quick checks on creators they're thinking of signing. And a fair number of people just want to know how rich their favourite creator is, which is a perfectly reasonable thing to be curious about. Whatever your reason, the results page gives you the same data either way: per post, per week, per month, per year, plus the per-video breakdown so you can see which posts are doing the heaviest lifting.
The whole thing takes about five seconds.
Start typing their username in the box above. After a couple of letters you'll see matching profiles pop up.
Click the profile you want. We'll load their recent posts and crunch the numbers on our end.
You'll see an estimated per-post earnings figure, plus weekly, monthly, and yearly totals if they keep posting at their current pace.
Scroll down to see how much each of their recent posts is worth on its own. The top earner usually stands out by a lot.
We pull live engagement data (views, likes, comments, shares) from each creator's recent posts, then our backend runs it through pricing models based on follower size and engagement rate.
No, and anyone claiming to know the exact number is making it up. Real payouts depend on the country, the category, watch time, and the fine print of each brand deal. Treat these as honest estimates, not invoices.
Nope. No account, no sign-up. Search any public username and you're done.
Most people overestimate Creator Rewards. The fund pays a few cents per thousand views, not dollars. The big money is in brand deals, and those only happen a few times a month for most creators, not on every post.
No. Private accounts don't share their stats publicly, so there's nothing for us to pull.